Brands on the Internet - Promoted or Exploited

Date: Thursday, 22 March 2007
Time: 08:00 - 10:30 AM
Location: Gothenburg, Sweden, Scandic Hotel Rubinen Conference Room Merengue, Kungsportsavenyen 24

With the use of the Internet increasing as a media channel, the competition for traffic and visitors has escalated and expanded into new areas. This means that there is a higher demand for companies to control how brand names are used and viewed on the Internet as well as the importance to monitor and measure online investments and activities. During this free seminar, the following questions will be discussed:

• How is an increasing global market affecting domain registrations?
• How can companies protect themselves in advance and to what extent?
• When to take action against third parties that use known brand names?
• How can search engine visibility increase revenue?
• What to consider when monitoring and measuring online investments and activities?

Registration

Please contact Cristina Funke by telephone at +46 (0)8 553 40 253 or by email at cristina.funke@melbourneitcbs.com by Tuesday, 15 March.

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