The Power of Global Online Brand Value

Date: Wednesday, 12 March 2008
Time: 08:30 - 10:30 AM
Location: Scandic Marski, Mannerheimintie 10, Helsinki, Finland

Melbourne IT Corporate Brand Services (CBS) would like to invite you to attend a breakfast seminar to discuss the power of global online brand value.

With the use of the Internet increasing as a media channel, the competition for traffic and visitors has escalated and expanded into new areas. This means that there is a higher demand for companies to control how brand names are used and viewed on the Internet as well as the importance to monitor and measure online investments and activities.During this seminar, the following areas will be discussed:

• Emerging domain name and online brand management trends (Nordic and global)
• Increasing revenue and brand awareness through search engine visibility
• Directing online investments and activities through web traffic statistical analysis
• Online brand protection strategies to protect brand value against third parties in cyberspace
• Infringement action alternatives against third parties that are using brand names to earn revenue

Registration

Please contact Cristina Funke by telephone at +46 (0)8 553 40 253 or by email at cristina.funke@melbourneitcbs.com before Tuesday, 4 March 2008.

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